Welcome to Overworld! You are just now starting to build your avatar. Choose your favorite spot and pick your preferences. Look around, and you’ll notice a world starting to emerge: metaverse participants from all sorts — from fashion, government, therapy clinics — are beginning mining for resources.
While the building blocks are being constructed by the metaverse enablers, they can be found in tech and telecommunications. It’s because my daughter enjoys games like Minecraft that her world-building skills can be used to build a metaverse hub for trade, ideas, connection, and innovation.
But what’s in Metaverse Exploration for me? It’s difficult for the average person to see the long term benefits of metaverse exploration. Everyone has their own idea of where the metaverse mission will take him, but know that most roads lead you to diamonds.
Building bases and mining of diamonds — Opportunities across different sectors: Retail, Hospitality, Healthcare, Education
You might view the metaverse simply as a “cool consumerist playground” – a new social media form – but that’s only one level. While brand representation and brand participation are important facets (I will get into that later), the metaverse is more useful and has higher applications.
5G is a new standard in connectivity and edge computing.
First, let us get to the how. Businesses and consumers will be able explore the world of virtual activity, thanks to 5G’s exceptional connectivity speeds. Edge computing can also extend 5G’s capabilities. We can now dive deeper thanks to virtual reality (VR), AR (augmented reality) and IoT infrastructure. Let’s go explore these waters.
Healthcare leverages the metaverse
Health care will see clinicians using the metaverse to reach out and consult with patients regardless their physical location. This will open the doors for rural patients who need specialists. AR plays a key role here too. An AR overlay can be used to aid in surgery, allowing doctors to determine the best incision points. It also allows them to gain real-time data from their patients about vitals and comorbidities.
Healthcare researchers and physicians will be connected on a global scale to share their research and case study with colleagues in virtual conferences. Researchers will have the ability to bring their peers along for a live experience of their research, allowing them to get a deeper understanding and engage.
Immersive experiences are possible in education through AR/VR technologies
Future generations will also benefit significantly from the metaverse’s education-based long-term value. AR and virtual reality technologies offer immersive experiences. Students can travel through Time, Magic School Bus, and explore the human body. They can also do dangerous chemical experiments or deconstruct a cell to understand its individual components.
The metaverse provides a new approach to addressing the opportunity gap among students
While not everyone can afford to go on field trips, many students will be capable of exploring the metaverse using school-supplied equipment. Students who want to continue their education in the post-secondary sector can also take a virtual trip to “Metaversity” campuses. These campuses are digital twins to schools like Southwest Oregon Community College, Morehouse College, and Southwest Oregon Community College.
Virtual reality and the metaverse are going to revolutionize every sector of training.
The training will go smoothly, increasing safety and improving health. For manufacturing technicians, it means that they can train on a digital copy of their machinery before ever seeing the real thing. Another example is a medical student who can train virtually on a surgery to help them better understand patient scenarios.
How will brands do in the metaverse
These are just two examples of how the Metaverse allows brands to shift into creative mode and unlock a new range of tools to communicate value propositions and ethos with customers. This new world does not have to be restricted by the financial constraints or physical limitations of the physical world. This gives brands the freedom to interact with customers in entirely different ways. Imagine a shop where the Bengal tiger will take your order. Or, a multi-player search to find a limited-edition sneaker. The new world is full of opportunities, which means that there are a lot more customers who need powerful customer experience strategies.
Collaborating to Villagers – A new Customer Journey and Customer experience Strategy
Gartner predicts by 2026 that 25% of the world’s population will have spent at minimum one hour per days in the metaverse. Additionally, 30% of all organizations around the globe will have products/services ready for the metaverse. In order to create stronger journeys that are more engaging for metaverse users, but also to keep them hooked, it is time to invest now in customer journey orchestration.
To ensure a high level of customer experience (CX).
Businesses can improve their customer experience by focusing on the positive aspects of customer service. Are there creepers and monsters in the customer experience that must be removed? Are there points along the customer journey that could be made magical or given extra potency?
Businesses must immediately start to optimize their customer journey across channels and generate higher engagement and loyalty for customers.
Who is your customer potential? What will this customer journey look and feel like?
Businesses also need to invest in better knowing their customers. For example, understanding where they are mining diamonds or where they hit lava.
CX and marketing departments must understand the core elements of the brand experience and drop-off points that generate customer satisfaction. Then, it is possible to create an amazing brand experience in the metaverse.
Businesses can improve customer experience by using customer journey mapping, orchestration tools, and gain greater insight about customer breadcrumbs.
Designing a customer journey within the metaverse
It is important that we understand the generational gap. Gen X is building the foundations for the metaverse. Gen Z will then design and optimize the landscape. Gen Alpha will, however, be the pivot of the metaverse opportunities. They will be immersed in virtual realities, able move between dimensions quickly, and will be experts at optimizing business opportunities.
Businesses can now better understand each person and adapt their strategy accordingly to meet the needs of each participant. This allows them to be flexible enough to change with the times.
Witches: Zombies, Witches, and the Ender Dragon — Intense Competition Takes Center Stage
This powerful revenue opportunity is why we already see a battleground in all space, gaming, social media, and telecommunications. However, fierce competition is not the path to success in the metaverse. Collaboration is key.
The metaverse is not just one thing that one company organizes – it will be a blend of cutting edge technologies like blockchain, VR/AR, IoT, 5G and edge networking. This highlights the importance of synergy.
The digital ecosystem in the backend for the metaverse
Imagine that you want to eat pizza. However, you need to order the crust online first and then physically take it to different stores for each topping. You may discover that certain toppings are not compatible with your desired pizza size or shape. In this case, you will need to move on. This is how the digital ecosystem works, and without collaboration, the journey of ‘creating a pizza’ only gets worse.
With enterprise software that simplifies and reduces complexity as well as metaverse interoperability, we now have a pizza party in which each experience can be customized.
The new era is in technology
We stand as pioneers of a new technological era. And, just before it is mainstream, we have an opportunity to make it a success. All enablers and participants need to agree on a set to allow metaverses to interoperable and be added to easily, which will enable greater creativity.
It is necessary to find a common set of standards
Let this serve as a warning: If metaverse enabling agents cannot find common ground on a universal set standards, we will be faced with endless technical complexities down to the end, making the metaverse less desirable for both enterprises and consumers. To make matters worse, those who refuse to work together with their competition in order for them to create something truly extraordinary will be outnumbered.
The metaverse represents our new adventure
Like all adventures, the metaverse can present pitfalls and possibilities beyond our wildest expectations. However, it is still worth trying if the end goal is in sight. Unimaginable opportunities will be available for both business as well as society if we collaborate with others, optimize for customer experience, allow for creativity, and work together.